Posted by admin | Posted in Cameras photo\'s | Posted on 06-03-2010
Tags: camera, canon, film, fuji, kodak fuji case, kodak fuji film, kodak fuji rivalry, photography
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Promote Your Website to Slaughter Your Competitors
Promoting your website to beat the competition by using brains over budget can give your website the strength it needs to ambush the competitors when they least expect it. Promoting your website to beat the competition while their monstrous budget eats into your miniscule spending ability requires some digging. If you can’t dig deeper into your pockets, you’re going to have to dig deeper into your competitive analysis, your target market’s behavioral analysis, your own website’s analysis – and do some serious brainstorming. Optimally, you should be where your competitors are – and where they’re not. Monitoring the activity of your competition also positions you to ambush your competitors when they least expect it. Ambush marketing can be defined as creatively capitalizing on your competitor’s success. Although ambush marketing has gotten a bad rap during some successful Olympic and FIFA games, it’s certainly not unethical or illegal – it is creative. A case example of Kodak and Fuji demonstrates ambush marketing perfectly. In 1984, Fuji was the official sponsor of the Olympic games, which meant Kodak couldn’t get in on direct advertising opportunities. What did Kodak do? They sponsored the TV broadcasts of the games. As the world turned, Kodak was later picked to be the official sponsor of the games, and Fuji quickly grabbed Kodak’s former TV sponsorship. Years later, the Olympics in Utah were sponsored by Budweiser. A local beer company couldn’t dream of competing. But they did. They capitalized on the opportunity and put their brand-plastered trucks everywhere the cameras were. They advertised themselves as the “unofficial sponsor of the games” since the term “Olympics” was off-limits. A less costly example from two competing airline companies: Billboard A along a busy highway reads “We’ve Changed.” The competitor comes along, buys the billboard space over Billboard A – and Billboard B reads “We Made them Change.” That’s watching your competitors. Your website promotional strategies can use these same tactics. Search engine marketing with strategic search engine optimization techniques can place you near your top competitor – or where they’re not. Go deeper into your keyword analyzation. If your competition is paying for higher priced keywords and broader relevancy – find out where your product differentiation is. Focus on targeting the consumers that are most likely to buy. Go under and around your competition. While your competition is bidding on broad terms – bid for the less expensive but exact terms that result in what customers are more likely to buy. If your competition has every ad lead to their home page, have your more specific ad lead to a “long tail” landing page. If the user is searching for a screwdriver, don’t bring them to your competitor’s hardware homepage – bring them to your website landing page featuring screwdrivers. Optimize your website’s usability so users find it easier to buy from you than your competitor – then run a website promotion promoting the fact. Promoting your website to beat your competitors requires more brain than braun. By knowing your competitor and following their every move you’ll be prepared to be where they are and where they aren’t. You can prepare to ambush your competitors by spending time analyzing your product differentiation, target market, keyword optimization, search engine marketing and optimization strategies, and usability. The best way to slaughter a competitor is to sneak up behind him. Use your brains to beat the competition – and your website’s budget will win.
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Fuji vs. Kodak
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27 Watts 5500K Color corrected Day Light Fluorescent Lamp Photo Bulb – 2 Pack $10.98 This is a fluorescent 27 watts energy saving daylight photo bulb (5500 Kelvin temp.). This Fluorescent lamp bulb emulates a soft daylight measured at full spectrum color of 90 CRI at 1800 lumens. Lifespan: 10,000 hours. Ideal for all Tungsten Continuous Lighting Kit. This photo bulb would cost you $21 each at your local retail store. Best price combo on the internet. **Limited Time Promo**… |
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American Recorder Digital Sensor Cleaning Swabs – For Kodak Dcs, Fuji S1/S2 And Canon 1D – Model SS-20 Miscellaneous Accessories $20.95 Perfect for cleaning CMOS and CCD chips and other hard to reach imaging surfaces6 pack… |
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UltraLast ULNP80 Digital Camera Battery Pack for Fuji NP-80, Kodak KLIC-3000, Ricoh DB-20, Toshiba PDR-BT1 $24.95 Main FeaturesManufacturer: North American Battery CompanyManufacturer Part Number: UL-NP80Manufacturer Website Address: www.nabcorp.comProduct Type: Rechargeable Photo BatteryBattery Chemistry: Lithium Ion (Li-Ion)Capacity: 1650 mAhOutput Voltage: 3.7 V DC Compatibility: Fujifilm Digital Cameras: Finepix-4800 Zoom Finepix-4900 Zoom Finepix-6800 Zoom Finepix-6900 Zoom MX-1700 Zoom MX-2700 Zoom MX-2… |
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EnduraLast 4 AA NiMH Pre-Charged Rechargeable Batteries for Digital Cameras $7.99 Make Sure You Get That Shot, Every Time-The EnduraLast are Pre-Charged so they are ready to use right out of the box-Versatile and powerful, the Rechargeable Batteries can be used anywhere-The EnduraLast have an extraordinarily long shelf life for when you just need to save power for laterMaking their way from our R&D department directly to retail shelves across the nation, the EnduraLast AA NiMH … |
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MA-B (36 inch) High Quality Remote Shutter for Nikon D700, D300, D300S, D200, D3, D2H, D2Hs, D2x, D1, D1H, D1x, F100, F6, F5, F90X and F90 fully compatible with NIKON MC-30 $15.99 Solid quality with a small price compared to NIKON MC-30. It is handy for reducing camera shake on super telephoto shots, macro-photography, and bulb exposures. Pressing the shutter button halfway enables auto-focusing; pressing the shutter button all the way down releases the shutter. Lock the button for long exposures or continuous shooting. Fully compatible to: Nikon D700, D300, D300S, D200, D3… |
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DataMINE 32GB SDHC Class 6 Memory Card Featuring DataSafe Technology for 100% FAST AND RELIABLE Transfers – Ideal for your Digital Cameras and Camcorders $84.99 ACCESSORY POWER NEW DataMINE Memory Cards featuring DataSafe Technology for 100% fast and reliable transfers.The Secure Digital High Capacity 32GB memory card offers incredible storage power in the smallest of packages.Compatible; Panasonic DMC- GH1K GF1K-K GF1C-K FZ35K FP8S FP8K FP8R ZR1R ZR1A ZR1S ZR1K GH1K FZ50S FX150K FX150S TZ4S TZ5A TZ5K TZ5S FZ28K FZ28S FS20K FS20P FS20S FS3A FS3P FS3S FS5K… |
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Kodak/ Fuji/ Pentax Compatible Lithium-ion Battery Charger Kit $12.49 With this lithium-ion battery you can avoid running out of battery power when you’re just about to capture the perfect moment. Get extra rechargeable power for your digital camera. |
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Compact Battery Charger for Kodak, Fuji and Pentax Batteries $12.49 Charger compatible with Kodak KLIC 7004, Fuji NP-50 and Pentax DLI68 batteriesPhoto accessory is a complete charging solution for digital video batteriesHigh-quality battery charger is a handy companion for digital shooting |
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Kodak KLIC-7004 / Fuji NP-50 Compatible Battery $7.99 High capacity rechargeable Li-Ion is designed for your Kodak digital camera Replacement battery uses the latest lithium-ion battery technology Replaces batteries for the original Kodak KLIC 7004, Fuji NP-50 and Pentax DLI68 battery pack |
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Fuji NP-60/ Kodak KLIC-5000 Battery Charger Set $10.49 This Fuji NP-60, Kodak KLIC-5000 compact battery charger set is designed with a foldable A/C plug that charges your camera or camcorder. |
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Olympus Li-40B/ Nikon EN-EL10/ Fuji NP-45/ Pentax D-Li63 Charger $6.49 Battery charger will give the power you need for your cameraCamera accessory is compatible with Olympus, Pentax, Fuji and Kodak camerasCharger kit includes battery charger with foldable AC plug and DC cigarette lighter adapter |